Mintini Baby

Mintini Baby is a premium childrenswear brand offering beautifully crafted clothing for babies and children from newborn through to five years old. Built around timeless style, quality craftsmanship and accessible luxury, the brand provides families with elegant clothing that balances tradition with contemporary design. As the business prepared for growth, Mintini required a cohesive visual identity that would elevate its market presence while remaining warm, approachable and family-focused. Blank Space was commissioned to create a complete brand identity that reflected the brand's core values of quality, tradition and affordability. Drawing inspiration from classic children's fashion brands and the emotional connection between parents and their children, the identity was designed to feel soft, luxurious and instantly recognisable. A bespoke teddy bear icon was developed as the central brand mark, communicating heritage, trust and childhood nostalgia while clearly identifying the brand's audience.

Client

Mintini Baby

Year

2025

Services

Brand IdentityTone of VoiceBrand StrategyStationery Design